Pillar 01
Marketplace growth & profitability
Amazon Seller and Vendor Central, Walmart WFS/DSV, eBay, Google Shopping. Listings, catalog governance, pricing, PPC, compliance, EDI and ERP-connected operations.
E-commerce & marketplace leadership · Long Island, New York
Making commerce work better.
E-commerce and marketplace leader with 9 years growing DTC and B2B revenue across Shopify, Amazon, Walmart, and eBay, connecting storefronts, marketplaces, systems, and AI-assisted operations.
- Shopify
- Amazon
- Walmart
- eBay
- WordPress
- Magento
- SEO/AEO
- GA4
- Claude
- n8n
$2.5M
Advertising budget managed
Zulco International, 2021–2024
<20%
ACOS held while cutting ad cost 25%
Google, Amazon, Meta campaigns
+35%
Conversion increase; bounce rate down 42%
CRO and landing-page program
50+
Products launched across Amazon, Walmart, eBay, Shopify
Contributing to a 57% sales increase
13
Storefronts built or managed
Shopify, WordPress, Magento
Across the whole commerce journey.
01 / What I do
Pillar 02
Storefronts & conversion
Shopify, WordPress, Magento. Full builds, product and collection pages, merchandising, technical SEO and AEO, CRO, GA4 measurement.
Pillar 03
AI-assisted operations
Claude, n8n, APIs, SQL. Content and product-data enrichment, SEO research, reporting, and workflow automation that cuts repetitive work.
The short version
I work the full commerce funnel, from strategy and marketplace operations to SEO/AEO, CRO, product data, and analytics.
I put AI inside those workflows rather than beside them, so revenue grows while repetitive work shrinks.
- E-Commerce & Marketplaces
- Shopify, Amazon Seller Central, Walmart, eBay and omnichannel commerce
- Digital Growth
- SEO, AEO, SEM, PPC, CRO and content strategy
- AI & Automation
- Generative AI, AI-assisted workflows, business process automation and workflow optimization
- Web & Technology
- Website operations, UX/CRO, integrations, product-data management and digital platforms
- Analytics
- GA4, performance measurement, marketplace analytics and data-driven optimization
- Operations
- Merchandising, inventory workflows, marketplace operations and scalable e-commerce processes
Built, managed, and made to perform.
02 / Selected work
+57%
Sales increase
Marketplace growth
Zulco International
Amazon · Walmart · eBay · Shopify
Challenge: scale a B2B/B2C catalog across four channels while protecting margin.
- +Launched 50+ products
- +Ran $2.5M across Google, Amazon PPC, Meta
- +Connected ERP, EDI/SPS Commerce, and inventory feeds
- +Built real-time sales and ad dashboards
+57% sales, ad cost −25%, ACOS under 20%.
surgicalmart.com, dxmsports.com, surgicalonline.com, asatechmed.com
2.7%
Conversion rate
Multi-store operations
Sage Camera LLC
Shopify + Magento
Challenge: run three storefronts (ANB Baby, 17th Street, Joneses NYC) with SEO, merchandising, and integrations from one seat.
- +Technical, on-page, and AEO SEO with Search Console monitoring
- +CRO and merchandising updates
- +Inventory, Workspace, and app integrations
2.7% storefront conversion rate.
12
Production skills
AI-assisted operations
Claude skill suite
Marketplace and content ops
Challenge: PPC search-term audits, per-SKU margin checks, listing rewrites, keyword research, and account-health responses each meant hours in spreadsheets and Seller Central every week.
Built 12 reusable Claude skills —
- Amazon SKU profitability
- PPC optimizer
- Keyword research
- Listing builder
- Account-health monitor
- Image compliance review
- Walmart listing builder
- Product research
- SEO/AEO blog writer
- Optimized content engine
- Shopify GTM/GA4 tracking
Each runs from a Seller Central or Ads console export with no API access; SP-API and Ads API hooks are stubbed for later. Shopify, Klaviyo, Matrixify, WordPress, Gmail, and Zapier are connected to Claude as MCP tools so the skills read live store data.
12 production skills; a search-term audit or listing rewrite now runs from one CSV export.
Channels worked
- Shopify
- Amazon
- Walmart
- eBay
- Google Shopping
- TikTok Shop
- Magento
- WordPress
- BigCommerce
- WooCommerce
What can we build next?
Hiring for e-commerce leadership? Let's talk.