Work & Experience

July 2024 — present

E-Commerce & Websites Manager

Sage Camera LLC, Inwood, NY

• +Own end-to-end operations for ANB Baby (Shopify), 17th Street and Joneses NYC (Magento).
• +Lead technical, on-page, and AEO SEO with Search Console performance monitoring.
• +Run CRO, inventory coordination, Google Workspace administration, integrations, and third-party PPC and creative partners.

May 2021 — July 2024

Head of E-Commerce & Digital Marketing

Zulco International Inc., Bohemia, NY

• +Grew online sales 20%; launched 50+ products on Amazon, Walmart, eBay, and Shopify, contributing to a 57% sales increase.
• +Managed a $2.5M budget across Google Ads, Amazon PPC, and Meta; cut costs 25% with ACOS under 20%.
• +Supported ERP implementation and EDI/SPS Commerce integration; built a team that raised productivity 30% and retention 25%.

March 2019 — May 2021

E-Commerce & Digital Marketing Specialist

New York Belt Corporation, Farmingdale, NY

• +Built presence across Amazon Seller Central, eBay, Walmart, Shopify, and Google Shopping.
• +Supported ERP implementation with marketplace, inventory, finance, and EDI integrations.
• +Led Google Ads, Amazon PPC, and Meta campaigns; recruited and led a creative team of six.

April 2017 — March 2019

E-Commerce & Digital Marketing Manager

Zulco International Inc., Deer Park, NY

• +Ran marketplace growth, listings, pricing, reviews, and seller reputation.
• +Designed SEO-driven listings that lifted click-through and conversion.
• +Automated daily order processing, catalog updates, and inventory data flows.